Reach US Students and Counselors Through The UK Study Expert
The UK Study Expert is one of the few US resources dedicated entirely to UK university admissions. We have developed a highly engaged audience of US students actively exploring UK degrees and the college counselors who advise them.
Recruiting US students is a different challenge from recruiting domestically or from other international markets. US students have specific questions, a different academic profile, and a different application process. College counselors in the US are increasingly being asked about UK universities by their students, but most have limited knowledge of the system.
The UK Study Expert sits at the center of both of those conversations, giving UK universities direct access to a US audience that is already interested, already asking questions, and already looking for the right fit.
Who We Reach
A US Audience Already Looking for UK Universities
The UK Study Expert reaches US students, parents, and college counselors at every stage of the decision-making process, from first curiosity to submitted application.
Our audience includes students who have taken the free UK University Match Quiz and been matched with universities that fit their academic profile, parents supporting a student through the UK application process, and college counselors across the US who advise students on UK admissions and attend our annual UK Admissions Academy and counselor tours.
Over 6,000 college counselors reached through our events and community
145 college counselors attended the 2026 UK Admissions Academy, with a 4.4 out of 5 satisfaction rating
NACAC Conference
Exhibitor since 2022
Multiple UK counselor tours completed annually, reaching up to 40 counselors per tour
600+ US students guided to UK universities
UCAS Registered Centre · iACAC Member
What UK Universities Say About Working With Us
Three Ways to Reach US Students and Counselors
Every university has different recruitment goals. Choose the path that fits where you want to start, or combine more than one for a more complete strategy.
Grow Your US Reach
Year-round visibility in our quiz, search engine, UK Study Community, and UK Pro Circle, combined with targeted Meta and Instagram campaigns managed by our team. The right choice for universities that want consistent, ongoing presence in front of US students and counselors between events.
Partner With Us
Direct access to US college counselors through the events where they are actively building their UK admissions knowledge. This includes conference presence at NACAC and HECA, sponsorship of the UK Admissions Academy, and live sessions inside our counselor and student communities.
Sponsor A Tour
Bring US college counselors directly to your campus. We handle every aspect of planning and delivery, from logistics and counselor recruitment to on-site leadership and professional videography, so your team can focus entirely on showcasing your institution.
Partner With Us
Direct access to US college counselors through the events where they are actively building their UK admissions knowledge. This includes conference presence at NACAC and HECA, sponsorship of the UK Admissions Academy, and live sessions inside our counselor and student communities.
Common Questions from UK Universities About US Recruitment
What kind of US students does The UK Study Expert reach?
Our audience is primarily US-based undergraduate and graduate students who are actively considering a UK degree, along with their parents and the college counselors who advise them. Students who use our quiz and search directory have self-selected as interested in UK universities, which means they are higher intent than a general advertising audience.
How does the university listing and quiz matching work?
When a student takes the UK University Match Quiz, they enter their academic profile, subject interests, and location preferences. The quiz then matches them with the UK universities that fit their profile. Universities listed on our platform appear in those results when a student matches their entry requirements and interests. Students can connect with matched universities directly from the results page.
What is included in a counselor tour?
Each tour visits a selection of UK universities over the course of a week. We handle virtually every aspect of planning and delivery, including logistics, counselor recruitment, marketing and promotion, communications, event coordination, and on-the-ground management. That means your team can focus on what matters most: engaging with counselors and showcasing your institution. Participating universities meet directly with US college counselors, present their programs and admissions process, and build relationships that translate into long-term referrals and stronger student recruitment.
How quickly do universities see results?
Results vary by institution, program, and level of engagement. Universities working with us have seen applied and enrolled US students, consistent growth in qualified US leads, and strong counselor engagement across our conferences, communities, and tours. The best way to understand what results might look like for your institution is a discovery call.
Ready to Reach US Students and Counselors?
The students you want are researching their options right now.
Let’s talk about how The UK Study Expert can help you reach them.