Meet US College Counselors
College counselors are the advisors families trust most when choosing universities. We give UK universities direct access to those counselors through the events, conferences, and communities where they are already building their expertise.
145 counselors at the 2026 UK Admissions Academy
NACAC Conference Exhibitor since 2022
Access to over 6,000 college counselors
Counselors Cannot Recommend a University They Have Never Encountered
Most US college counselors have limited exposure to UK universities. They advise students based on what they know, and what they know is largely shaped by the training, events, and communities they engage with throughout the year.
Getting in front of counselors at the moments when they are actively building their UK admissions knowledge is a fundamentally different opportunity from digital advertising. It builds the kind of familiarity and trust that translates into direct recommendations to their students.
Three Ways to Reach Counselors Through Events and Outreach
Each option connects your university with counselors at a different stage of their engagement, from the national conferences they attend to the training events where they build their UK expertise, to the community where they ask questions and share resources year-round.
Meet Counselors at the Conferences They Already Attend
NACAC and HECA bring together the college counselors and independent educational consultants who guide American families through university decisions, including whether to look beyond the US. These conferences are where counselors actively build their understanding of options for their students.
Showing up at these conferences yourself takes staffing, logistics, and a presence that stands out in a room full of competing institutions. Partnering with The UK Study Expert puts your university in front of these counselors as part of an established, recognized presence they already know to look for.
NACAC Conference
National reach across college admissions professionals. A booth presence puts your university front and center in our dedicated UK section, where counselors come specifically to learn about UK options.
- Marketing and visibility before, during, and after the conference
- Recognition as a main sponsor
- A single NACAC booth has generated roughly 400 leads from attendees and event activity
HECA Conference
Direct access to independent educational consultants who advise high-achieving families on university choices, including UK options. HECA’s smaller, more focused format means more direct conversation time with the consultants attending.
Reach Counselors Who Are Actively Learning About UK Universities
The UK Admissions Academy is the only US-based training event focused entirely on UK admissions. Counselors attend specifically to build their UK expertise, which means every person in the room is already motivated to recommend UK universities to their students.
145 counselors attended in 2026, with a 4.4 out of 5 satisfaction rating. The 2027 event expands to three days and is targeting 200 or more attendees across a redesigned format that includes dedicated breakout rooms by academic track, a Russell Group and selective universities panel, and a live Q&A day.
What University Sponsorship Includes
- A dedicated presentation slot where your admissions team speaks directly to attending counselors
- University branding and visibility throughout the three-day event
- Access to the UK Pro Circle community where attendee questions are answered in the days following the event
- Position your university in front of the counselors who are most actively building their UK advising practice
Speak Directly to Engaged Students, Parents, and Counselors Throughout the Year
Beyond conferences and the annual academy, The UK Study Expert hosts live sessions throughout the year inside UK Study Community and UK Pro Circle. These sessions give universities a direct line to an engaged, self-selected audience that is already interested in UK options.
UK Study Community Live Events
Live sessions with US students and parents actively researching UK universities. Your admissions team presents directly, answers questions in real time, and connects with families at the moment they are shortlisting their options.
UK Pro Circle Live Sessions
Presentations to US college counselors building their UK admissions expertise. These sessions position your university in front of the advisors who will go on to recommend UK options to their students.
Looking to combine live community sessions with homepage placement, email promotion, and social visibility? University of the Month features are part of our digital recruitment offering.
What Partner Universities Have Seen
- High-quality counselor engagement and attendance across our conferences and events
- Counselors who leave events and actively recommend UK options, including yours, to their students
- Consistent growth in qualified US leads following event participation
- A strengthening network effect as more counselors become familiar with your university through repeated touchpoints
What Counselors Say
Events Are One Way to Meet Counselors. A Campus Visit Is the Other.
Conference booths and live sessions put your university in front of counselors where they already gather. A counselor tour brings them directly to your campus, where they meet your admissions team, experience your facilities firsthand, and leave as genuine advocates for your institution. Many universities do both.
Frequently Asked Questions
How is this priced?
Pricing depends on which event or combination of options fits your goals. We will walk through what is available on a discovery call.
Do we need to participate in all three offerings?
No. Some universities focus on conferences, others prioritize the Academy or community live sessions, and many combine more than one. We will help you identify the best fit for your recruitment goals and budget on a discovery call.
When do the conferences and academy take place?
The UK Admissions Academy runs annually each January. NACAC typically takes place in October and HECA in June. Community live sessions run throughout the year. Specific dates for each cycle are confirmed as they are announced.
How is this different from the tours offering or digital recruitment?
Events and outreach is about reaching counselors at the moments when they are actively learning and building their UK admissions knowledge. Tours and campus visits bring counselors directly to your institution for a deeper, more immersive experience. Digital recruitment runs year-round campaigns to reach students and parents online. Many universities combine more than one of these for a fuller strategy.
Ready to Meet US Counselors Where They Are Already Engaged?
Let’s talk about which events and outreach options fit your university’s goals.